“106 & PARK” PARTNERS WITH SMACK AND THE ULTIMATE RAP LEAGUE FOR SEASON 2 OF ‘ULTIMATE FREESTYLE FRIDAY’ KICKING OFF FRIDAY, MARCH 28, 2014 @ 6 P.M./ET
Mobb Deep, Kid Capri, The L.O.X., Papoose, Saigon Amongst the Celebrity Judges and DJ’s Involved This Season
EIGHT MC’s – 7 Weeks of Competition - $5,000 Grand Prize
NEW YORK, NY (March 4, 2014) -- BET’s “106 & PARK” has once again teamed up with SMACK and the Ultimate Rap League (URL) for another tremendous season of Ultimate Freestyle Friday (UFF) battle competition. As the world’s largest and most respected platform for battle rap, BET Networks and “106 & PARK” has adopted the URL battle format bringing the popular online brand to network television. Hosted by Smack and Bow Wow, 106’s latest freestyle battle premieres Friday, March 28, 2014 at 6 pm/ET establishing Ultimate Freestyle Friday as the home true battle rap and hip-hop for fans across the globe. This season’s celebrity DJ’s and respected emcees Mobb Deep, Kid Capri, The L.O.X., Papoose, Saigon, Superstar Jay, Smif-N-Wessun, DJ Self, Shaheem Reid and Jahlil Beats will judge the 7 week competition.
"I'm really excited about doing a second season of Ultimate Freestyle Friday with ‘106 & PARK’,” said SMACK, founder of Ultimate Freestyle Friday. “Making the transition from DVDs to online and now to network television speaks volumes on the evolution on rap culture. I've been documenting hip-hop culture for years and the SMACK / Ultimate Rap League brand is the leading force responsible for bringing MC Battle culture to masses.”
Over the course of the 7-week period, eight emcees will compete for the coveted season two Ultimate Freestyle Friday Champion title. The season culminates with season one champion Ill Will going head-to-head with this season’s winner in the infamous 106 Backroom for the $5,000 grand prize.
For more information on “106 & PARK” and ULTIMATE FREESTYLE FRIDAY go to BET.com/106&Park. Join the conversation on social media by logging on to BET’s multiple social media platforms:
• On Facebook by liking the fan page at facebook.com/BET106andPark
• On Twitter by using hashtags: #FreestyleFriday and #106andPark; follow the show for all updates @106andPark.
• On Google plus at G+ 106 and Park.
Download the free 106 & PARK award-winning app now for iOS or Android. For additional information about this special visit http://www.BET.com.
About 106 & PARK
A powerful presence in the music and entertainment industry, “106 & Park” has been the #1 music variety show on cable for the past 15 consecutive quarters among adults 18-49, according to the Nielsen Company, and has been integral in launching the careers of numerous hip-hop and R&B artists. “106 & PARK” has become THE destination for today's brightest stars including Denzel Washington, Madonna, Beyoncé, Jay Z, Diddy, Rihanna, Chris Brown, Queen Latifah, Will Ferrell, Lady Gaga, Halle Berry, Jennifer Lopez Kanye West, Justin Timberlake, Lebron James, 50 Cent, Sienna Miller, Will Smith, Drake, Katie Holmes, Trey Songz, Kirk Franklin, Snoop Dogg, and many, many others.
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