Executive Vice President and Chief Financial Officer
Michael Pickrum is Executive Vice President and Chief Financial Officer of BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB), and the pre-eminent entertainment brand serving African Americans and consumers of Black culture globally. As Chief Financial Officer, Pickrum is responsible for managing the financial operations for BET Networks and plays a strategic role in the overall management of the company.
Prior to becoming Chief Financial Officer, Pickrum was Executive Vice President and Chief Operating Officer of BET Interactive, LLC, since 2003. He was responsible for the development and refinement of BET.com’s successful business model, driving the site’s growth and accelerating revenue. He also facilitated the 2006 purchase of BET.com from the site’s original non-BET investment group. Under Pickrum’s leadership, BET.com has become a leading online destination for African American content.
Pickrum first joined BET Interactive in September 1999 as Vice President of Business Development for BET.com, where he expanded the site’s business plan and developed news concepts for market analysis and competitive analysis. Prior to that, he served as a telecommunications and Internet consultant with Mercer Management Consulting.
A native of Cincinnati, Pickrum holds an MBA in finance and entrepreneurial management from the Wharton School of Business at the University of Pennsylvania. He also has a master’s of science degree in engineering-economic systems and a bachelor’s degree in electrical engineering from Stanford University.