BET Pressroom

Executive Biographies

Jeanine D. Liburd

Executive Vice President of Corporate Communications and Public Affairs

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Jeanine D. Liburd is Executive Vice President of Corporate Communications and Corporate Social Responsibility for BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB) and the leading provider of quality entertainment for the African-American audience and consumers of Black culture globally.

She is responsible for managing the corporate brand and positioning of the company’s diversified assets, including several cable television channels, digital offerings, mobile, and a music festival/events business. Mrs. Liburd also oversees communicating internally and externally BET’s reinvigorated approach, which is built on supporting families, embracing and encouraging their dreams, focusing on the issues that are important to them and presenting the freshest talent and entertainment.

She joined BET Networks in 2007 after seven years with various divisions under the Viacom banner. Most recently, she was Senior Vice President of Corporate Communications for Viacom, where she oversaw all media relations initiatives and corporate messages for the company’s business units, including MTV Networks, BET Networks and Paramount Pictures.

Prior to her role at Viacom, Mrs. Liburd served as Vice President of Corporate Communications for MTV Networks from 2000 to 2005. She was responsible for directing the internal and external communication efforts for all of MTV Networks’ corporate initiatives. She supported communications efforts between the business units of MTV Networks, including MTV, MTV2, VH1, Nickelodeon, Comedy Central, Spike TV, CMT, TV Land and Nick at Nite.  In addition, Mrs. Liburd oversaw and managed the communications strategy for the launches of LOGO, Tempo, and MTV base in Africa.

Before joining MTV Networks in 2000, Mrs. Liburd was Vice President at Robinson, Lerer and Montgomery (RLM), a strategic communications firm.  At RLM, she played a key communications role in the launch of Oxygen Media, and worked with a wide range of clients, including CNBC, AOL, Showtime and WebMD.

Prior to her work in communications, Mrs. Liburd worked on urban and family policy.  Upon receiving her undergraduate degree, she joined the New York Urban Fellows Program, working with Mayor Dinkins’ administration as part of the Child Welfare and Human Resources Agencies on a range of initiatives.  She then moved to Washington, D.C., to work with Donna Shalala and the Department of Health and Human Services (DHHS).  At DHHS she worked on issues relating to strengthening the role of fathers in families, the prevention of teen pregnancy, and a myriad of health issues affecting young adults.  Following DHHS, She worked in the White House for President Clinton and Vice President Gore’s Administration, helping the Assistant to the President on Domestic Policy craft various child and welfare strategies. 

Jeanine Liburd is a graduate of Vassar College and holds an M.S. in Urban Policy from The New School University for Social Research. She lives in Brooklyn, N.Y., with her husband and two daughters.

 

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